Part One:Entrepreneurs, Ideas and Plans: The Basis of Small Business
Chapter 1 Small Business: Its Opportunities and Rewards
Chapter 2 Small Business Ethics: A Key to Long-Term Success
Chapter 3 Small Business Entrepreneurs: Characteristics and Competencies
Chapter 4 Small Business Ideas: Creativity, Opportunity, and FeasibilityAppendix: A Sample Feasibility Study: Pet Élan
Chapter 5 Small Business Entry: Paths to Part-Time Entrepreneurship
Chapter 6 Small Business Entry: Paths to Full-Time Entrepreneurship
Chapter 7 Small Business Strategies: Imitation with a TwistAppendix: 5 Steps to an Industry Analysis: Retail Shoe Store
Chapter 8 Business Plans: Seeing Audiences and Your Business ClearlyAppendix: Example Cover Letter and RésuméAppendix: MyLibros.com Business Plan
Part Two: Marketing in the Small Business
Chapter 9 Small Business Marketing: Product and Pricing Strategies
Chapter 10 Small Business Promotion: Capturing the Eyes of Your Market
Chapter 11 Small Business Distribution and Location
Chapter 12 Marketing Plans: Saying How You’ll Get SalesAppendix: A Marketing Plan: PizzMo
Part 3: Cash, Accounting, and Finance in the Small Business
Chapter 13 Small Business Accounting: Projecting and Evaluating Performance
Chapter 14 Cash: Lifeblood of the BusinessAppendix: Completing a Bank Reconciliation
Chapter 15 Small Business Finance: Using Equity, Debt, and Gifts
Chapter 16 Assets: Inventory and Operations Management
Chapter 17 Small Business Protection: Risk Management and InsuranceAppendix: Economic Order QuantityAppendix: Time Value of Money and Discounted Cash Flow Analysis
Part 4: Management and Organization in the Small Business
Chapter 18 Legal Issues: Recognizing Your Small Business Needs
Chapter 19 Human Resource Management: Small Business Considerations
Chapter 20 Achieving Success in the Small Business
Cases 1 Brothers Going Separate Ways or Not? 2 G & R Garden Center: Lawn Care Services Division 3 Real Estate Millionaires of Memphis 4 Big Business in a Small Rural City 5 The Ambitious College Kid Who Just Can’t Wait 6 The Grande General Store, Est. 1948 – It’s Time to Sell 7 The Computer Guru: A One-Man Show or an Empire? 8 The Old Timer’s Woodstove Shop 9 The House of Wine – Grand Opening 10 Saunders and Company, Inc., An International Entrepreneurial Enterprise 11 S & Z East Coast Importers 12 The Wallingford Bowling Center 13 Parker Mountain Products, Inc. 14 Nate Mower & Son, Residential Plumber(s) 15 The Landlords: Investments in Commercial Real Estate 16 Richard Harris and Harris Homes 17 The House of Wine (revisited) 18 Eli Associates: Professional Writers, Speakers, Consultants 19 Wayne Manor Comix 20 The Daughter of the Immigrant << less
Please read carefully all the information given below, including
Handling Time and Seller Comments before placing your order.
Handling Time is the number of business days for sellers to process and
dispatch the item from their location.
Shipping Offered:
U.S. Standard
Free U.S. Standard
U.S. Expedited
International
Pub date: 2008. Condition: BRAND NEW. We are a tested and proven company with over 400,000 satisfied customers since 1997. Choose expedited shipping for much faster delivery. Delivery confirmation onall US orders. more >>
Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping, receive in 2-5 business days. See our member profile for customer support contact info. We have an easy return policy. 10 day 100% No hassle money back guarantee. more >>
May contain remainder marks. Over 6 million customers served. Order now. Selling books online since 1995. Few left in stock - order soon. Code: T20091124102751S
Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
Pub date: 2008. Condition: Fine. Has fold or other minor damage to cover or corners, otherwise great used condition. We are a tested and proven company with over 400,000 satisfied customers since 1997. Choose expedited shipping for much faster delivery. D more >>
Good in very good dust jacket. Glued binding. Paper over boards. 673 p. Contains: Illustrations. Audience: General/trade. Good condition. US student edition. Ships out quickly.
MY CART | item(s)
U.S. Standard
Free U.S. Standard
U.S. Expedited
International
